Looking at the previous logos I had designed, and the main focus of the website as a group we wanted to keep things simple and make it easy for the viewer to read.
With the logo I decided to keep the text in a simple font as it gets straight to the point and tells the user exactly what this site is about. The name is "K-GO", which stands for Kingston Go, and shortening down the name further reaches the audience of male/female students as they all mostly use social media and they create a lot of abbreviations on the content they write. Also, the colour of the dark, mint green against the white text works well, as I feel the colour isn't to bright or dull, and plus it isn't gender set, so reaches a wider user-ship. Lastly, stated earlier on, the group still wanted the shape of an arrow within the site, so the use of the arrow in the logo allowed this. Even with the text and arrow the logo is kept simple, clean and easy to read, and keeping it minimal makes it more interesting for the user and would make them want to explore the site some more.
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