PRODUCTION

The programs I used for designing the website was Illustrator and Photoshop. Before doing the design for this website, I did have previous skills in these programs, and I feel doing this I was able to develop them skills. Using these programs to design the layouts/logos allowed me to create what me and the group wanted, and it was easy to convert for the programmer of the group to put the designs into the website program. 

 

PROBLEM WITH APP

In the proposal as a group we stated that we wanted to create an app, as this would reach the target audience of university students rapidly. Especially  as in todays society most young people have a mobile phone, so if they want too look at the app we create its possible. 
However, the group done some deeper research into the into app creation, and the only problem that arose wasn't creating the program, but was getting the end product onto iTunes. We found out that it would cost a lot and it may take a long time, but with a time limit we had to come up with an alternative, especially to reach the audience.
To over come this issue, as a group we decided not to create an app, but make a website that was responsive. This means that the site will adjust to whatever piece of technology it comes up on. For example, there is a certain piece of html coding that allows the site to do this, and so if the website is opened on a phone, it will automatically adjust its sizing to fit the screen. 
Overall, as a group we had a problem but we resolved quickly and still had the audience in mind to make sure we reach them. 

FIRST DESIGN OF SITE

The images shown in this post, show potential home pages of the website. Firstly, the colours of blues/greens make it reach the audience, both male/female easier, like it's not targeted for one gender. Also, the colours create a calm and relaxing mood within the website. And against the white background it keeps things simple and minimalistic.  
The font is also kept simple, as it emphasises that it does the job and gives the right information for the audience. And it is easy for the user to read the content and be navigated around the website.  


However, personally I feel that there are some problems with the style of the homepage. As a group we did want to focus on the shape of an arrow, and trying to place arrows on a web page became difficult. Looking at both of the designs, there is too much happening and the viewer doesn't know where to focus. Even though the colours work, I personally feel that it looks like a mess and needs improving. 

WIREFRAMES / LAYOUTS

Below is the structure of how the pages all interlink with each other, and as you can see it is kept simple, making it easier for the user to navigate. 

The image below shows the potential layout/design of the homepage, a logo and branding still needs working on, but this gives some idea of how the site could look. 

MY ROLE - BEGINNINGS OF DESIGNS

For this semester, we are in a group of three to create the website, and each member has a certain role to play. 

My role in this group is to DESIGN. I was involved with the branding of the whole website and making sure that it reaches the target audience of male/female students. When starting the design/layout for the site, I personally begin to focus on a logo, as I believe from that it will tie everything together as the site builds. Also, when creating the logo, I created a number versions of it, with different colours as I can see what works best and then build up a layout of a potential website page. 

The logos to left show the beginnings of the creation. The name "K - GO" with the arrow, basically means, Kingston Go, meaning that the user is able to see all things to do with Kingston on the site and its just a simple/easy design to read. Furthermore, I tried to develop it further, by adding in colours and potential slogans but I felt that it became a bit to much on the page. So, as a group we decided to keep the original idea and begin to use colours to see what worked best. 

 

MOODBOARD - FURTHER IDEAS

Above shows a few images I placed together in bringing the idea for the website together. First, there are some images showing the local area of Kingston, and the places to go in the area, especially for university students. Secondly, I got the logo of 'Trip Advisor', because as a group we wanted to create a site for the students and show them the places to go/things to do when studying at Kingston University. Like 'Trip Advisor' it gives ratings/information on holiday places, but we have turned it into information for the students studying in Kingston. Lastly, there are some potential colour schemes that could be used for the branding/website, but that will develop more when designing comes into play more. Also, the group is considering the use of an arrow, maybe emphasising the places to go in Kingston. 

PROPOSAL

Link to Proposal - 

http://prezi.com/f7l2avlgys53/multi-media-production/?utm_campaign=share&utm_medium=copy